Research: The best time to send your newsletter. Download now >
Decide for yourself whether you want to anonymize the entire statistics in your email marketing system or let your subscribers decide on the anonymization of their behavior. The great thing about it is that you do not have to renounce on the most important key figures of your newsletter campaigns - personal statistics are only anonymized not none recorded.
The anonymous statistic of mailworx waive the personal references of the campaign reactions from your newsletters. If you or one of your subscribers opt for an anonymous recording of the statistics, the corresponding responses are recorded but anonymously documented in the subscriber database. For example, this means that you can of course still access the most important key figures of your email marketing campaign (opening rate, click-through-rate, etc.), but no longer have access to the corresponding lists of subscribers or some of the contained data is anonymized.
In the system settings of your mailworx account, you can choose between the personal tracking and the anonymous statistic recording. The appropriate settings are available in the category "Tracking".
Personalized tracking is the default setting in your mailworx account. This means that all campaign responses are recorded as usual and also maintain a direct connection to each subscriber. You can also view in the mailworx statistic tool which of your subscribers have opened, clicked, etc. In addition, you can easily access the entire range of options for individualizing your emails based on the user behavior.
If you choose to work with the anonymized tracking in mailworx, you subscribers' campaign responses will be still tracked and you can access the key metrics such as the opening or click rate as known, but you won't have the connection to each individual subscriber. You have to know, that this tracking option brings restrictions in the individualization of your campaigns. Which areas are affected, we have summarized here.
You have decided for your tracking option? What you have to look out for when changing over to your respective tracking can be found here.
In addition to the complete switch to anonymous tracking, mailworx also gives you the option to let your subscribers decide on their individual statistics recording. The corresponding decision is stored via the subscriber field "Tracking type" directly in the master data of the respective subscriber.
There are several ways how you can set the appropriate subscriber field - we want to introduce you in some of these below.
One of the most common use cases will include setting the subscriber field "Tracking type" in the registration form for your newsletter. Your prospective subscribers can choose about how they want you to record their statistics at the moment you inform them about the collection of their data.
You have the option to set the subscriber field "Tracking type" - similar to other subscriber fields - via a link click in your email campaign. This makes sense, for example, if you want to let the recipients decide within a campaign whether their statistic values should be anonymized or recorded on a personal basis.
In addition to the actions that allow your subscribers to directly set the appropriate value in the subscriber field "Tracking type", we also offer other options for you to make this setting for multiple subscribers at one time. Simply select the corresponding subscriber field in the mailworx import or bulk change.
It is also possible to set the subscriber field "Tracking type" automatically via the mailworx workflow editor. Therefore, use the action "Set subscriber field value" and select the desired subscriber field at the appropriate point in your individual process.
Data, or more specific personal data, is the foundation for email marketing activities. Therefore, anonymizing the reactions of your subscribers of course affects several areas in mailworx. If you change your entire account to anonymous statistics or leave your subscribers the choice between an anonymous tracking or the classic recording of their data, you can no longer access the full functionality of some individualization elements. We have summarized the most important affected areas here:
If you decide for a anonymized statistic, the campaign reactions of your subscribers will be anonymized. This doesn't affect the master data or data of other subscriber fields that are filled with additional information of your recipients. Personalization elements based on this subscriber data can thus also be used as usual - even if you activate the anonymous statistic.
You have now informed yourself about the different options of tracking and decided on one of the variants for dealing with the anonymization of your statistics? Start directly with the changeover of your tracking. Among other things, you need to consider how to handle with the existing data in your subscriber database. For this, mailworx has several solutions for you.
In order to decide for the anonymized statistics for all your subscribers, make the appropriate settings directly in the system settings of your mailworx account. There are several ways for your existing subscribers.
Switch from PERSONAL to ANONYMOUS
If you switch from personal tracking to anonymous tracking, you have several options for dealing with existing subscribers. On the one hand, you can keep the current tracking settings of the respective recipient, but on the other hand, you can automatically chance them to anonymous. In this case, the subscriber field "Tracking type" will be automatically adjusted for all existing subscribers.
Switch from ANONYMOUS to PERSONAL
It is also possible to switch from an anonymous tracking back to the personal record. In this case, you also have the option to choose whether to keep the current tracking setting from the existing subscriber or to chance the value in the subscriber field "Tracking type" to "personal". Once past statistic values have been anonymized, they can no longer be restored in the case of a switch to personal tracking.
If you let your subscribers choose the appropriate type of tracking, you or the subscriber can adjust the settings of the subscriber field "Tracking type" in the master data of the respective subscriber. Tracking will be anonymous from the point of time you switch the value of the field - previous personal campaign responses will persists. If you also want to anonymize the past data from the subscriber, use the button "Anonymize personal campaign responses".